Egg Carton Insert

For my project, I designed an insert for WaveCrest Farms, a fictional egg company. The design emphasizes a clean aesthetic with a vibrant color scheme dominated by orange and yellow. These colors were chosen to convey freshness and energy, aligning with the brand's identity. In developing this insert, I focused on the principles of hierarchy to ensure key information stands out to consumers. The design balances visual appeal with practicality, making it eye-catching yet easy to navigate. It was also crucial to consider how the insert would compete on the shelf, ensuring it stands out among other brands and attracts consumer attention effectively.