Chocolate Bar Packaging

For this project, I designed the packaging for a novelty chocolate bar line called "Sorry About the Unwanted Nudes" by "My Bad Bars". These gag chocolate bars feature a playful and humorous theme, aimed at providing a light-hearted apology for sending accidental nudes. The front of each chocolate bar package displays a digitized/pixelated graphic representing the type of chocolate inside. The white chocolate bar features light-colored squares, the milk chocolate bar has medium brown squares, and the dark chocolate bar shows darker brown squares. The word "nudes" is prominently displayed in a text bubble, mimicking the look of a message sent in a text conversation, which ties into the concept of accidental photo sends. Additionally, I created several campaign images to illustrate how this product could be advertised. These include mock-ups for street posters, social media ads, and billboards, showcasing the playful and eye-catching design elements in various contexts. This project combines humor and creativity to offer a unique take on novelty chocolate packaging.